This week has been a little wild. I forgot all about the next Idea to E-book module releasing until today!
If you haven’t signed up for the course, you absolutely still can. The videos are just 10 minutes each, and you can catch up quickly. (Check out this post for details.)
A word of encouragement if you signed up for this course because you want to write fiction: The past two modules might not have been super helpful for you, but I’m betting the ones to come will be (formats, cover design, pricing, launching, promotion, ongoing sales).
I really liked Mandi’s advice that your e-book should appeal to the broadest audience possible while being specific enough that you connect authentically with your readers.
She suggested making a caricature of the individual you’re writing to. Have you ever done that?
Here’s an excerpt from the intro to my e-book, The Husband’s Guide to Getting Lucky. It’s pretty much a caricature right inside the text. (You don’t have to do it this way, of course.)
This Book Is For You If…
You’re a good guy who loves his wife and wants an intimate relationship with her. You struggle with lust, sure (and have seen/done plenty of things you’re not proud of), but you want your wife to be enough for you, and you really want her to want you in bed. You love Jesus (or you’ve at least got him on your radar) and want to live a life pleasing to God. You’re often discouraged and frustrated by your wife’s lack of desire for sex, and you wish she knew how much her rejection hurts you. You’re willing to go the extra mile to make your sex life better. You just need someone to tell you what that entails. Preferably using short paragraphs and small words. And possibly pictures.
So obviously this e-book isn’t for everyone (it’s not for women, single guys, or husbands who are 100% fulfilled in their perfect marriages). But the target audience is plenty big enough, because wives not being as interested in sex as their husbands is a pretty common thing.
I also like the quote from Amy Lynn Andrews about products that offer information (non-fiction e-books). The most popular information products either 1.) solve a problem, 2.) address a fear, or 3.) satisfy a curiosity. And the best ones do two or three of those things.
For those of you who haven’t signed up for the course yet (but want to!), other topics addressed this week include:
–writing from your own experience/passion
–methods for brainstorming
–evaluating the market for your topic
–coming up with a great title/subtitle
So, here are some things to think about (and comment about, if you’d like):
1. What would the caricature look like for the individual most likely to read/love your e-book?
2. How does your e-book idea either solve a problem, address a fear, or satisfy a curiosity?
3. What things are you most passionate about (and have enough experience to write an e-book about)?