from idea to e-book {week 2}

from-idea-to-ebookThis week has been a little wild. I forgot all about the next Idea to E-book module releasing until today!

If you haven’t signed up for the course, you absolutely still can. The videos are just 10 minutes each, and you can catch up quickly. (Check out this post for details.)

A word of encouragement if you signed up for this course because you want to write fiction: The past two modules might not have been super helpful for you, but I’m betting the ones to come will be (formats, cover design, pricing, launching, promotion, ongoing sales).

I really liked Mandi’s advice that your e-book should appeal to the broadest audience possible while being specific enough that you connect authentically with your readers.

She suggested making a caricature of the individual you’re writing to. Have you ever done that?

Here’s an excerpt from the intro to my e-book, The Husband’s Guide to Getting Lucky. It’s pretty much a caricature right inside the text. (You don’t have to do it this way, of course.)

This Book Is For You If…
You’re a good guy who loves his wife and wants an intimate relationship with her. You struggle with lust, sure (and have seen/done plenty of things you’re not proud of), but you want your wife to be enough for you, and you really want her to want you in bed. You love Jesus (or you’ve at least got him on your radar) and want to live a life pleasing to God. You’re often discouraged and frustrated by your wife’s lack of desire for sex, and you wish she knew how much her rejection hurts you. You’re willing to go the extra mile to make your sex life better. You just need someone to tell you what that entails. Preferably using short paragraphs and small words. And possibly pictures.

So obviously this e-book isn’t for everyone (it’s not for women, single guys, or husbands who are 100% fulfilled in their perfect marriages). But the target audience is plenty big enough, because wives not being as interested in sex as their husbands is a pretty common thing.

I also like the quote from Amy Lynn Andrews about products that offer information (non-fiction e-books). The most popular information products either 1.) solve a problem, 2.) address a fear, or 3.) satisfy a curiosity. And the best ones do two or three of those things.

For those of you who haven’t signed up for the course yet (but want to!), other topics addressed this week include:

–writing from your own experience/passion
–methods for brainstorming
–evaluating the market for your topic
–coming up with a great title/subtitle

So, here are some things to think about (and comment about, if you’d like):

1. What would the caricature look like for the individual most likely to read/love your e-book?

2. How does your e-book idea either solve a problem, address a fear, or satisfy a curiosity?

3. What things are you most passionate about (and have enough experience to write an e-book about)?

6 thoughts on “from idea to e-book {week 2}

  1. Jenn

    I’m personally going to write a book about taking care of guinea pigs in Alaska after this. 🙂

    But, seriously, thinking through WHO our intended audience is — that’s a helpful reminder. Even with fiction.

    Looking forward to the weeks ahead!

  2. Cheryl Pickett

    I plan to write a blog post about this at my site (or as a guest elsewhere), but I have a thought that might help the “I’m not an expert” feelings.
    I believe there are different types of authors. One of them is the “expert” that writes from the aspect of being a teacher with a lot of experience and a desire to reach those who are less experienced. They may have many years of experience or education in a topic or profession.

    But that’s only one kind of author and reason to write. There are also Messengers. While these people also want to teach, they come at it from a different place. They may not feel like experts even though they too want and have something to teach. Sharing a message is different than sharing expertise. Whatever has prepared you, sometimes study, often life experience, you just want to share it because you know it will help someone else. And that’s totally fine and a great foundation to start from.

    There can also be a blend between expert and messenger, but don’t beat yourself up believing you can’t write a book because you aren’t fully one or the other. Both have things to share that serve God and people and that’s what counts. Hope that helps.

  3. Rachelle

    You know I signed up for this course because I am ready for God to break me out of the places I hide. It’s been safe and comfortable. And I don’t feel like I’m overtly passionate or an expert on anything. But I’m willing to pour out whatever I can. Here’s my answers for today.
    1) A mom/parent struggling with raising her kids and hoping they become who God wants them to be inspite of her mistakes, struggles and what feels like failures.

    2) It addresses the fear of having kids leave the faith of their youth and follow the ways of the world. It gives hope and helpful direction!

    3) I hope I can say parenting kids, particularly teens, through faith; although some of them are still simmering. (-: My son, 19, texted me from a Christian leadership retreat yesterday. The team had a free day so he and some others went to the town square, in Santa Fe, NM, to evangelize. Yes, I’m bragging. But not on me, It’s God and his grace! What a JOY to have children that seek to serve the Lord-regardless of my failings. I don’t think this makes me an expert but it is my passion! I pray that we can leave a legacy of faith in the world.

    1. Marla Taviano

      I love this, Rachelle. And in my book (no pun intended), expert just means experience, not “I’m awesome at this.” I’m excited for you to follow God’s awesome, faith-stretching path for you!

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